As a company dealing directly with Earth’s gift of materials, we, having old thinking, an open mind, and the power of imagination. Seeks to create new values for the resources the Earth offers, which will reward us with unlimited possibilities. Our symbol embraces the cornerstone of our company, which is to “Taking full advantage of Material Intelligence”. It embodies our corporate mission: creating civilization and culture for a new era and our commitment to promote an enhanced harmony and growth of “materials and spirit”.
Our corporate colors are Sunburst Yellow and Sunburst Green. Yellow symbolizes energy that shines on society with a clear untainted sprit, and green indicates energy to create an age of freshness and abundance. These two colors represent the stance and shining spirit of our company which challenges the past towards the better future with a strong will and an ever-present fresh and open mind.